Frisco-based Lone River Beverage Co. tries to lasso the spirit of Far West Texas into every can of its best-selling ranch water. With America in the midst of a “Yellowstone” craze, Lone River just put itself squarely into the Modern West pop-culture zeitgeist by launching limited-edition Yellowstone ranch packs—with a little help from an actress on the show.
Multi-platinum country music star and “Yellowstone” cast member Lainey Wilson helped toast the launch at an event in Frisco hosted by Lone River Founder and CEO Katie Beal Brown. The event was capped off with a special performance by rising stars Caylee Hammack, Tenille Townes, and Hailey Whitters, ahead of one of country music’s biggest nights.
Lone River Founder and CEO Katie Beal Brown with Lainey Wilson. [Photo: Lone River]
Available nationwide starting this month, the Yellowstone ranch pack design features a black-and-yellow color scheme against the backdrop of the iconic Yellowstone Ranch. The limited-edition variety pack is available in 12-packs of 12-ounce cans, 6 cans of Original Ranch Water, and 6 cans of the brand’s margarita-style Ranch Rita.
“Lone River was born from a lifestyle that’s having a real moment in modern culture right now,” Beal Brown said in a statement. “It only made sense that our first-ever limited-edition pack would be with ‘Yellowstone,’ and what better way to celebrate it hitting shelves than with other powerhouse women who share our ranch life roots and look to create moments of celebration all summer long.”
“It’s been a wild ride filming the fifth season of “Yellowstone,” and this limited-edition pack from Lone River captures the essence of the Dutton Ranch I’ve quickly grown to love, perfectly,” Wilson added.
Multi-year partnership with Miranda Lambert
Lone River says it’s the leading ranch water and a Top 10 leader within the hard seltzer segment nationwide. The company recently announced a multi-year partnership with country superstar Miranda Lambert, as well as the launch of its Ranch Rita Variety Pack, adding to its portfolio of tequila-inspired hard seltzers.
Get on the list.
Dallas Innovates, every day.
Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.
R E A D N E X T
-
Munck Wilson Mandala explains why they're known for being a powerhouse in Intellectual Property. Discover how MWM attorneys are uniquely qualified to serve you and understand your patent litigation needs.
-
Are you one of those people who likes to put ranch dressing on everything? If so, now you can put it on you, at least in a sense. Wingstop and Buff City Soap—both based in Dallas—have partnered to offer bars of "ranch-scented, ranch-inspired soaps," complete with "faux veggie toppers" as seen above. The two companies aim to celebrate something called National Ranch Day Thursday by giving away 100 bars. Here's how you can get one.
-
Harvest Returns, a Fort Worth-based crowdfunding platform, recently helped American Beef Ranch complete a $470,000 raise. According to Harvest Returns, the Idaho-based ranch aims to raise high-quality grass-fed, grass-finished beef and lamb. A fifth-generation rancher, owner, and operator, Jesse Nelson has worked the ranch for over 10 years giving him an advantage in understanding how and where certain improvements are to be implemented, Harvest Returns said. “There is a need to offer premium organic produce, meat, products, and forage in today's market,” Nelson expressed. “Due to certain market criteria, we would need a partner with a unique financing platform to…
-
Life Time McKinney at Craig Ranch encompasses more than 100,000 square feet with 12 lighted outdoor pickleball courts, 50-meter outdoor pool, studio boutiques, training floor, restaurant, spa and more. It's the Minnesota-based company's eleventh location in DFW and its 29th in Texas.
-
Based in Dallas and Miami, Southern Glazer's Wine and Spirits—a leading distributor operating in 44 states—spotted 2022's hottest innovations by sampling 431 drinks in 83 restaurants, bars, and hotels across the U.S. From chilling red wines to "batching" fast cocktails to using smoke and "air" for flair, businesses across North Texas and around the country can take on these trends, too. “These unique insights can be incorporated into any on-premise business to build greater success through strategic and innovative beverage programs,” says Southern Glazer's Brian Masilionis.
